Everything you need. Be Better®
Esanet Benedict | REALTOR®
Better Homes and Gardens Real Estate
Gary Greene
Maximize your business with the strengths and resources of Better Homes and Gardens Real Estate® behind you.
Here’s what you’ll experience when you become part of our brand:
Brand & Marketing
Market yourself with a powerful lifestyle brand.
America’s most trusted brand will open doors for you. Brokers and affiliated agents benefit from the universal awareness of the Better Homes and Gardens name and the consumer trust that comes along with the brand, as well as national marketing campaigns.
Tailored Tools & Resources
- Professionally-designed, presentations, print and digital marketing templates to market to both buyers and sellers
- Exclusive marketing materials for different market segments and lifestyles such as waterfront, luxury and urban
- High-quality lifestyle and real estate content to help keep in touch with customers and prospects year-round
“The power of the BH&G brand delivers much more than I expected.”Watch The Video
Strategic Consulting and Growth
Strengthen and expand your business.
Operations
Financial reviews, management reporting, tools, and assistance with operational matters
Development Opportunities
New markets and strategies
Mergers & Acquisitions
Support and guidance, expansion opportunities, and strategic consulting
Settlement Services
Analysis, planning, execution, and Cartus relocation services
Lead Management
Generating, distributing, and converting leads
Talent Acquisition & Learning
Achieve a new level of performance with a top-notch team.
Talent Attraction
Strategies to help you find the best people for your business.- Best practices and tools from a dedicated team
- Support tailored to your individual market
Learning Resources
Help your affiliated agents hit the ground running.- Company culture training
- Educational content
- Technology
Agent Engagement & Retention
Make your agents increasingly successful over time.- Technology to land better leads
- Marketing tools
- Skill development
“The BHGRE® systems, tools and resources have opened the doors to so many agents I didn’t have before.”Watch The Video
Tools & Support
Access resources to keep you and your affiliated agents engaged, productive, and successful.
Agent Productivity Tools Stay ahead of change with the cutting-edge technology.
- Agent websites and CRM to gain insight and communicate with potential buyers and sellers
- LeadRouter™ for lead-capturing
- National lead strategy that includes paid search, SEO, social media, and video
- Digital marketing center with customizable templates
Training & Certifications Provide educational opportunities with the best tools in the business.
- Online training with Be Better University
- Sales skills and technology training
- Continuing education
- Leadership training including GROW: How to Run a Better Homes and Gardens Real Estate Office
- Succession planning with the Ascend program
- Licensing and post-licensing support via Continuing Education Shop (where available)
Brand Portal
Connect with exclusive Better Homes and Gardens® Real Estate tools & resources with our brand portal, The Greenhouse.
- Consumer Marketing Assets
- Be Better University
- Agent & Client Discounts
- Business Planning
- Talent Attraction
- Calendar & Document Storage
Peer Network
Gain connections that matter.
Join our brand and get the opportunity to network, learn from the best
in the business, and share ideas with our entire community.
Connect with us.
Meet your regional representative and learn more about how franchising with
the Better Homes and Gardens® Real Estate brand can help your unique business.
Choose your region from the map below.

Make your dream a reality.
Download the Better Homes and Gardens Real Estate Opportunity Brochure and see if franchising is right for you.