Better Homes & Gardens Real Estate

Everything you need. Be Better.®

Esanet Benedict, REALTOR®
Better Homes and Gardens Real Estate Gary Greene

Maximize your business with the strengths and resources of Better Homes and Gardens Real Estate® behind you.

Here’s what you’ll experience when you become part of our brand:

Market yourself with a powerful lifestyle brand.

America’s most trusted brand will open doors for you. Brokers and affiliated agents benefit from the universal awareness of the Better Homes and Gardens name and the consumer trust that comes along with the brand, as well as national marketing campaigns.

Tailored Tools & Resources

  • Professionally-designed, presentations, print and digital marketing templates to market to both buyers and sellers
  • Exclusive marketing materials for different market segments and lifestyles such as waterfront, luxury and urban
  • High-quality lifestyle and real estate content to help keep in touch with customers and prospects year-round

“The power of the BH&G brand delivers much more than I expected.”

Greg Fox, Broker/Owner
Better Homes and Gardens Real Estate Alliance

Strengthen and expand your business.


Financial reviews, management reporting, tools, and assistance with operational matters

Development Opportunities

New markets and strategies

Mergers & Acquisitions

Support and guidance, expansion opportunities, and strategic consulting

Settlement Services

Analysis, planning, execution, and Cartus relocation services

Lead Management

Generating, distributing, and converting leads

Achieve a new level of performance with a top-notch team.

Talent Attraction

Strategies to help you find the best people for your business.

  • Best practices and tools from a dedicated team
  • Support tailored to your individual market

Learning Resources

Help your affiliated agents hit the ground running.

  • Company culture training
  • Educational content
  • Technology

Agent Engagement & Retention

Make your agents increasingly successful over time.

  • Technology to land better leads
  • Marketing tools
  • Skill development

“The BHGRE® systems, tools and resources have opened the doors to so many agents I didn’t have before.”

Jeff Martel, Broker/Owner
Better Homes and Gardens Real Estate 43° North

Access resources to keep you and your affiliated agents engaged, productive, and successful.


Agent Productivity Tools

Stay ahead of change with the cutting-edge technology.

  • Agent websites and CRM to gain insight and communicate with potential buyers and sellers
  • LeadRouter™ for lead-capturing
  • National lead strategy that includes paid search, SEO, social media, and video
  • Digital marketing center with customizable templates.


Training & Certifications

Provide educational opportunities with the best tools in the business.

  • Online training with Be Better University
  • Sales skills and technology training
  • Continuing education
  • Leadership training including GROW: How to Run a Better Homes and Gardens Real Estate Office
  • Succession planning with the Ascend program
  • Licensing and post-licensing support via Continuing Education Shop (where available)

Brand Portal

Connect with exclusive Better Homes and Gardens® Real Estate tools & resources with our brand portal, The Greenhouse.

  • Consumer Marketing Assets
  • Be Better University
  • Agent & Client Discounts
  • Business Planning
  • Talent Attraction
  • Calendar & Document Storage

Access resources to keep you and your affiliated agents engaged, productive, and successful.

Join our brand and get the opportunity to network, learn from the best in the business, and share ideas with our entire community.

Take the next step toward making your dream a reality.

Download the Better Homes and Gardens Real Estate franchise opportunity brochure and see if affiliating with us would be right for you.

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