Enhance Your Business With a Unique, Trusted Real Estate Brand

Make Your Brokerage Stand Out From the Crowd

Differentiate your business from the competition with the Better Homes and Gardens^® Real Estate brand. Rooted in the iconic legacy of Better Homes & Gardens^® magazine, ours is a name that people know and trust. Consumer awareness and loyalty cut through the noise, showcasing why your brokerage should be the only choice. Affiliate your business with the lifestyle brand that wields significant influence in today’s consumer-driven landscape and surpass traditional real estate marketing.

Powerfully Positioned Branding That Embodies Your Clients' Ideal Lifestyles

Our real estate brand is built on a trusted, iconic foundation that sets us apart. Our unique value proposition stems from our relationship with People Inc., the publisher of Better Homes & Gardens magazine. For over 100 years, Better Homes & Gardens has shaped and enriched the lives of many loyal consumers and will continue to guide them to live their best lives for generations to come.

A Real Estate Brand That Is Relevant 365 Days a Year With Consumers

The BHGRE^® brand isn’t just about real estate; it’s also about lifestyle. It tells a story that resonates deeply with consumers, one that portrays the beauty of the perfect home – where better living begins. When consumers associate these ideals with our brand, they form a bond that transcends transactional exchanges. The brand becomes part of their personal story and an integral part of their daily lives. The BHGRE experience goes beyond buying a home; it taps into consumer aspirations and identities, creating emotional connections that endure.

Leverage the BHGRE Brand to Align Your Brokerage Services and Story With Your Clients’ Way of Life

Our relationship to the Better Homes & Gardens brand gives our network members exclusive marketing access to tens of millions of loyal consumers, unique tools, and valuable content. This access can translate into a competitive advantage for your company.

"When we affiliated with Better Homes and Gardens Real Estate, our agents were absolutely excited. With all the tools and [the relationship to] the cookbook and the magazine, it has helped increase production and excitement in the office."

"My favorite value proposition that we get from the Better Homes and Gardens Real Estate brand is [the relationship to] the magazines. Everybody knows them, everybody uses them, and everybody reads them."

Boost Your Brokerage Marketing With the Power of Our Brand Reputation

The Better Homes and Gardens Real Estate brand seamlessly aligns with consumer interests and values, making it easier to engage home buyers and sellers and market your services. Many brokerages struggle to stand out, but the BHGRE brand remains visible, trusted, and memorable. Our relationship with People Inc. and Better Homes & Gardens magazine allows us to uniquely engage consumers through premium lifestyle content, social media, and videos. Revolutionize how your company cultivates and maintains consumer relationships.

Take the Next Step Toward Making Your Dream Become a Reality

Download the Better Homes and Gardens Real Estate franchise opportunity brochure and see if affiliation would be right for you.

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